TrialeX
The brand rebrand for TrialeX was shaped by its core mission: to revolutionise how people engage with clinical trials by making healthcare decisions clearer, more accessible, and personalised. Inspired by the platform’s positioning as the "TripAdvisor for clinical trials," the visual identity needed to strike a balance between credibility and approachability.
The use of Oxford Blue anchors the brand in professionalism and trust—qualities essential in the healthcare and research space—while a range of brighter blue tones was introduced to bring freshness, energy, and a sense of ease to the experience. This palette reflects the dual nature of TrialeX: data-driven and reliable, yet human and empowering. It supports a digital platform that simplifies complex information through transparent reviews and real patient stories, creating a brand that feels both dependable and engaging for users navigating their healthcare journey.
Client
TraileX
Year
2024
Discipline
Brand Identity Rebrand, App UI Art Direction
Country
United Kingdom, Oxford University
“Universal health care saves everyone”
We set out to create a brand identity that felt both professional and approachable—empowering individuals with the confidence to explore clinical research. The visual and verbal language was designed to demystify trials and position the public not as passive participants, but as key contributors at the forefront of research. Inclusivity and clarity were central to the brand, ensuring that the experience was not only accessible but reflective of real-world diversity.
The branding drew inspiration from the letter x, which frequently represents an unknown quantity. The concept behind the logo was influenced by the exponential curve, driven by extensive exploration through data and research.
