Smash Street is a smash burger counter on Amoy Street, Singapore — built for people who want an easy, quality burger with friendly service, no reservations, no fuss. Apause Studio developed the brand identity, packaging, menu and signage for the counter.

The identity borrows the mechanics of street signage itself: angled panels and lettering are repurposed to construct the wordmark, so the logotype reads as a piece of signage rather than a graphic applied to one. That angled construction carries through packaging, menu, and the signage programme.