The Iveria
The facade and interiors are a reflection of energy and vibrancy of the cosmopolitan lifestyle. Located at Kim Yam Road, The Iveria is situated at the heart of Singapore. The Iveria is a luxury residence re-defined and designed for those allured by the enigmatic idea of living in the city.
Drawing inspiration from the single tower development and quiet interiors, the branding identity aims to capture the boldness, rawness, and yet polished character of this property.
The quiet interior of the apartments corresponds to the architecture with a monochrome and masculine palette. Materials such as grey marble, stainless steel and grey tinted glass are paired with other muted finishes to provide a neutral and versatile canvas for residents to work with.
The Iveria offers a series of carefully curated residential spaces. Be it hosting a dinner party with a prized view at the Sky Deck or finding respite by the Infinity Pool, a fair variety of amenities satisfy those looking for well-balanced city living.
On one side, a full glass curtain wall with thin aluminium fins offers unobstructed views of the magnificent skyline. On the opposite side of the building, a bold, concrete finish complements the polished glass, adding a touch of character and rawness.
The Tourist film feat. on Pop Magazine, 2017, retitled “London Stay Strong”.
Exhibition View, Chelsea College of Art & Design 2017
Project by FARM
Photography
Brand Identity Rebekah Lee