The visual and spatial identity for Milkfish was designed upon the act of slow brewing and distillation of their signature seafood broth. The fluid, textural qualities of the broth was assimilated into the logo, visualised in indigo ink and filmed to conjure the image of the flavourful emulsion.

The act of slow brewing the soup was assimilated into the logo, treated and filmed to conjure an image of the flavourful emulsion. The imagery used for the brand was meant to always remind patrons of the exceptionally silky and smooth texture of the soup.