After/Hours, a new concept by SPRMRKT, was inspired by a calendar of events that happens in the evenings at SPRMRKT, with offerings that includes Social Spaces, Guest Chef appearances, Art Exhibitions, Live Music, Experiential Setups and Natural Wine Tasting events.

The challenge? Balancing the existing SPRMRKT brand with a fresh look for After/Hours. We stuck to a classic black and white logo but added a twist with a new range of colors that transition from SPRMRKT's daytime vibe to a cozy nighttime feel.